Cine Vera Cruz in 1939 showing 'You can't have everything'  with Alice Faye and Don Ameche. See the boy wearing long socks which are still worn in Australia up to date.
Vera Cruz & Marilia were on the cutting edge of 20th century Art in the 1930s; Note British 'Secret Agent'  an Alfred Hitchcock adaptation of Summerset Maugham's novels about British spy Ashden that would be the embryo for Ian Fleming's 007 agent much later.
Cine Vera Cruz in 1939. One can see the granite cobblestones ready to be laid out.
1934's 'March of the Wooden Soldiers' (Era uma vez dois valentes) with Stan Laurel and Oliver Hardy then the most popular US comedians.
Shirley Temple and Gloria Stuart in 'Rebecca of the Sunnybrook Farm'.
1938's Shirley Temple's 'Rebecca of the Sunnybrook Farm' (Sonho de moça) showing at Cine Vera Cruz. Admission price: 600 mil-réis. On the left one can see the poster of 'The Prisoner of Zenda' [Prisioneiro de Zenda] a 1937 David O. Selznick production with Ronald Colman, Mary Astor & Douglas Fairbanks, Jr.
Hollywood was a well-oiled money-making machine. Photos & posters came straight from Hollywood, California, U.S.A. to be displayed under the hot Vera Cruz sun.
Same sunny day in Vera Cruz-SP in 1939. My uncle Darin Filho's upside-down signature's on the print.
This is probably Vera Cruz's Main Street where the cinema was located. See 'Gente do barulho' ('Kelly the second) movie poster on the right-hand side foot-path. The year was 1939.
1937's Charlie Chase's 'Kelly the second' (Gente do barulho) showing at Cine Vera Cruz.
I wish I was right about this particular photo. This is probably a new movie-theatre Pedutti brothers were building on Avenida Sampaio Vidal that would be known as Cine Marilia.
Theatro São Luiz in Marilia circa 1935. Note that the photo depicting a cinema is NOT of Marilia's São Luiz as we all know Cine S.Luiz was an Art-Deco building. Cecil B.de Mille's 'Cleopatra' opened on 16 August 1934 in the USA. It usually took 12 months for a major American production to be released in Brazil, so I suppose this pamphlet was printed circa mid-1935.